Chick-Fil-A invites 2.2m friends for dinner

Fastfood chain trumps bigger brands by using FaceBook to take 1m dinner reservations.

Stan Rapp

Chairman, Engauge

Adam Morallee

Partner, Mishcon de Reya

Retaining exclusivity in the digital age

Adam Moralle on the challenge for brands to widen services and deepen relationships.

Ramona Mehta

Partner, Mishcon de Reya

“Jon Stewartising” corporate communications for IBM

How comic achieved viral YouTube success selling mainframes to IT geeks

Tim Washer

Comic and senior marketing manager at Cisco Systems

Don Peppers

Founding partner, Peppers and Rogers Group

How social is saving money at Cisco

Senior manager of global social media explains how her company is saving via social marketing.

LaSandra Brill

Senior manager of global social media at Cisco Systems