Adam Moralle on the challenge for brands to widen services and deepen relationships.
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Retaining exclusivity in the digital age
Filed Under: Business Development, Customer Engagement, Digital Transformation, Featured, Social Media, Videos and Blogs Tagged With: Adam Morallee, Mishcon de Reya
“Jon Stewartising” corporate communications for IBM
How comic achieved viral YouTube success selling mainframes to IT geeks
Filed Under: Business Development, Customer Engagement, Social Media, Videos and Blogs Tagged With: Cisco, IBM, Tim Washer
Tim Washer
Comic and senior marketing manager at Cisco Systems
Filed Under: Business Development, Customer Engagement, Experts, Social Media Tagged With: Cisco, IBM, Tim Washer
Ignoring the conversation is 1950′s thinking
Marketing legend explains role of social media engagement.
Filed Under: Board and management, Business Development, Customer Engagement, Videos and Blogs Tagged With: Don Peppers, Peppers and Rogers Group
Don Peppers
Founding partner, Peppers and Rogers Group
Filed Under: Business Development, Customer Engagement, Experts, Social Media Tagged With: Don Peppers, Peppers and Rogers Group
How social is saving money at Cisco
Senior manager of global social media explains how her company is saving via social marketing.
Filed Under: Business Development, Social Media, Videos and Blogs Tagged With: Cisco, LaSandra Brill
Kirsty Bell
Research and insight manager, Yomego
Filed Under: Business Development, Business Intelligence, Experts, Social Media Tagged With: Kirsty Bell, Yomego
eBay beats out Apple in social media top 50
Ebay beats out other top brands based on depth of community.
Filed Under: Business Development, Digital Transformation, Social Media, Videos and Blogs Tagged With: Kirsty Bell, Yomego
Keith Holdt
Head of global business development, Swiss Post Solutions
Filed Under: Business Development, Business Intelligence, Digital Transformation, Experts, Information Technology Tagged With: Keith Holdt, Swiss Post Solutions
Boutique hotel invests in raving fans to cut third party transaction costs
Direct customer engagement via social channels cuts marketing costs.
Filed Under: Business Development, Customer Engagement, Social Media, Videos and Blogs