Digital Economy is a digital TV channel created by London law firm Mishcon de Reya and online TV producer yourBusinessChannel .
In the 21st century, the online, mobile world is changing and growing all the time. Not only do businesses need to keep up with technology, they need to recognise and exploit the commercial opportunities presented by the digital economy. Our interviews with key opinion leaders across different sectors provide valuable insights into these issues.
Mishcon de Reya
Founded in 1937, Mishcon de Reya is a law firm with offices in London and New York offering a wide range of legal services to companies and individuals. In 2011, the firm announced a 30% increase in turnover – growing from a £47.5m to a £61.5m business in just one year. The same year, for the fourth year running, Mishcon de Reya was named in the Sunday Times 100 Best Companies to Work For – ranked 28th, the highest-placed law firm. Additionally, the firm was recognised for its innovative approach to branding, winning the Financial Times Innovative Lawyer Awards’ innovation in law firm brands category in 2010.
yourBusinessChannel
yourBusinessChannel is a specialist online TV producer and distributor that has been making TV quality, engaging online video editorial since 2005. A YouTube partner, yBC has worked with some of the world’s biggest brands as well as celebrated experts to create a catalogue of almost 2000 informative online shows – each offering the audience nuggets of insight, and enhancing the reputation of the businesses involved.
Our plan for Digital Economy is to continue that tradition.
To this end, we’re delighted at the calibre of some of the launch partners who’ve come on board. We’re looking forward to working with them, and other experts in the industry, in the months and years ahead.